We produce just a single white t-shirt and no other garments. This means that all of our efforts are focused on producing the best white t-shirt that we possibly can. All of our t-shirts are made in England from fine organic cotton and hand-finished using traditional and sustainable methods. End-of-roll fabric only.
Supremely soft and supremely cut.
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Buy once or subscribe in 30 seconds
Choose your size, buy once, or subscribe. Get your new t-shirt every 1 or 3 months. Cancel whenever you like. Free returns.

It's a labour of love
We've created what we believe to be the perfect white t-shirt

Fit: The cut is slim so it can be dressed up or down. It is soft, resilient and drapes well, so you can sport it solo or rely on it for layering
Tone: The tone of white has been formulated to be as “white” as possible without having any hue of blue
Fabric: The 200gsm fabric thickness means that it keeps its shape for longer and drapes for a nice silhouette. It also creases much less than most other t-shirts
Finish: Stitching is made less visible for a cleaner finish
What our customers say
The quality of the fabric feels amazing, the detailing is great, and it fits perfectly.
Scott Henshall: Ex-creative Director for Mulberry
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This is actually the nicest t-shirt I've ever worn. Blow away.
James Griffiths: Founder of Wild Training Gyms
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This t-shirt is nicer than ones I have costing 3 times more. It's the little details.
Kostas Voudouris: Creative content at Essence
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You don't even have to be home to receive it. And our custom-made packaging is 100% plastic-free. All recyclable.
How it works

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Every 1 or 3 months for subscribers

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